Gwen Jimmere, CEO and Founder of Naturalicious All too often, African-American women dread washing their hair, since it can take multiple hours or even a whole day. Not only did entrepreneur Gwen Jimmere create a solution to this common inconvenience, but she is also the first and only African-American to hold a patent for a...
Category: Business
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Survey: Improving Access to Capital Among Minority Business Enterprises Is ‘An Economic Imperative’
Black-owned businesses are an engine of growth in the U.S., and they must be supported. The United States is becoming an increasingly Black and Brown country, so it is incumbent upon the nation to offer more economic opportunity for those who traditionally have been left out of the process and who have been so used...
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Joede Brown, Owner of Black Pearl Creations, Made A Flag For Her Father, Accidentally Created a Successful Company
Joede Brown originally just wanted to create a flag to help her father show his patriotism, but she ended up creating a successful business that enabled her to quit her day job. “After 9/11, I made an American flag afghan to show support for my dad, who dedicated over 25 years of his life to...
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Apryl Beverly Walked Away From a ‘Good-Paying’ Job into a Six-Figure Income Running Her Own Company
April Beverly After years of working in marketing communication under other people’s schedule, Apryl Beverly, decided to launch BAAB Writing and Marketing Services, a company that provides writing services such as business plans and proposals. Beverly said one of the main reasons she decided to strike out on her own was because she wanted more...
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Black-Owned or Nah?: Why These Entrepreneurs Don’t Reveal Their Businesses are Black-Owned
In growing a business, most entrepreneurs adopt key strategies that help them attract and maintain consumers. For Duane Draughon, owner and operator of VizX Design Studios, hiding the fact that his business is Black-owned is the key. Draughon avoided putting pictures of himself and his family on the company website and introduced himself to potential clients as...
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11 Dope Swimsuit Brands Designed by Black Women That Will Set Your Summer Right
Kamokini Kambili Ofili-Okonkwo, a Nigerian designer, founded Kamokini when she was looking for “stylish bikinis at high street prices.” She created the line to take charge of what women expect to find in swimsuits – affordability, style and flattering looks. They are inspired by African culture and Western fashion trends. It can be found in stores across...
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A New Direction: Black Industrial Firm Invests 100K in African-American Start-Up Because ‘Black Businesses Should Pull Others Forward’
Courtesy Jeffrey Allen When the seed for the Black economic commerce website Ebonomy was planted nearly two years ago, brothers Jeffrey and Clayton Allen knew there was a need to index Black-owned businesses. “The Black community needs a strong economic base,” Clayton Allen, Ebonomy’s Chief Technology Officer told Atlanta Black Star. “In order to engage in cooperative economics and...
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Black School Supplies Company Aims to Give Back to Community, Sells Out in First 24 Hours
Innovative Supplies/Zola Arts Factory Nneka Brown is a single mother who was inspired to open Innovative Supplies after leaving the military one month ago. As she looks forward to starting college this fall to become a history teacher, she has decided to make a step toward making a positive change in her community of Columbus,...
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Neuromarketing: The Key to Unlocking Customer Loyalty in a Noisy Market:
In today’s competitive and noisy market, brand loyalty is more important than ever. With a plethora of options available to consumers, businesses are constantly vying for their attention and loyalty. This is where neuromarketing comes in – the key to understanding and unlocking the secrets of customer loyalty in a crowded marketplace.Neuromarketing is a...
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Here’s When It’s Smart to Have Just One Credit Card
While there is no magic number of credit cards to hold in your name, I’ve repeatedly recommended trying to balance at least two or three of them to give your personal finances a boost. The advice to juggle multiple credit cards won’t work for everyone, though—after all, using a credit card comes with inherent risk—and…...