What is Neuromarketing? Neuromarketing is a field that combines neuroscience and marketing to understand how consumers make decisions, respond to marketing stimuli, and engage with brands. It involves using brain imaging, biometrics, and cognitive psychology techniques to study the neurological and cognitive processes underlying consumer behavior. By leveraging insights from neuroscience, neuromarketing aims to uncover...
Category: Technology
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The Black Streak Kitchen App Will Change the Way Americans View Cooking and Nutrition
Do you consider yourself to be healthy? Statistics show that Type-2 diabetes, which is linked to obesity, is on the rise in America, especially among children. This alarming health trend, which disproportionately affects African-Americans, has led brothers Justin and Terry Raimey to invent the Black Streak Kitchen mobile app, which approaches cooking and nutrition education...
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The Psychology of Web Design: How Neuromarketing Can Boost Your Conversion Rates
The Psychology of Web Design explains how neuromarketing works, using engaging stories from real-world businesses. You’ll learn about six different psychological principles that can be applied to your website and how each will boost your conversion rates by making visitors more likely to buy your products or services. Once you understand these principles (which we...
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The Power of Neuromarketing in E-commerce
E-commerce is a great way to sell your products, but it’s important to remember that customers are buying with their brains and not just their eyes. If you’re trying to make an emotional connection with your customers, then you need to tap into the power of neuromarketing. This approach uses psychological triggers from our subconscious...
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‘Black Community Literally Saved Me’: Black-Owned Health Ride-Sharing App on Track to Earn $4.7 Million in 2019
When a homeless veteran walked up to opera singer Ja’Nese Jean in Atlanta’s Hurt Park, she didn’t expect him to complain. Jean was serving barbecue and sweets at a volunteering event to feed the homeless. “It sounded ungrateful,” Jean said in a recent phone interview with Atlanta Black Star. Ja’Nese Jean launched the Atlanta-based health...
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Gen Z Unlocks the Power of A.I.: 5 Ways E-commerce is About to Get a Whole Lot Better
Generation Z, the true digital natives, have been raised with technology at their fingertips. They know the digital landscape like the back of their hand and they’re turning to artificial intelligence (AI) to revolutionize e-commerce. AI is already transforming online shopping from personalized recommendations to instant customer support via chatbots. But hold on tight, cause...