What is Neuromarketing? Neuromarketing is a field that combines neuroscience and marketing to understand how consumers make decisions, respond to marketing stimuli, and engage with brands. It involves using brain imaging, biometrics, and cognitive psychology techniques to study the neurological and cognitive processes underlying consumer behavior. By leveraging insights from neuroscience, neuromarketing aims to uncover...
Category: Business
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LeBron James is the 2016 Sports Illustrated Sportsperson of the Year
Sports Illustrated announced last week that Cleveland Cavaliers star LeBron James is the 2016 Sportsperson of the Year. In a year full of stirring and historic performances across all sports, James was transcendent, rallying the Cavaliers from a 3-1 deficit against the Golden State Warriors in the NBA Finals to deliver the city of Cleveland’s first...
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The Black Streak Kitchen App Will Change the Way Americans View Cooking and Nutrition
Do you consider yourself to be healthy? Statistics show that Type-2 diabetes, which is linked to obesity, is on the rise in America, especially among children. This alarming health trend, which disproportionately affects African-Americans, has led brothers Justin and Terry Raimey to invent the Black Streak Kitchen mobile app, which approaches cooking and nutrition education...
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The Difference Between a Mortgage’s APR and Interest Rate
When shopping for a mortgage, you’ll likely encounter two key terms: Annual percentage rate (APR) and interest rate. While these terms often get thrown around interchangeably, understanding the difference between them can help you choose the best loan option. Here’s the difference between an APR and an interest rate,… Read more…
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The Psychology of Web Design: How Neuromarketing Can Boost Your Conversion Rates
The Psychology of Web Design explains how neuromarketing works, using engaging stories from real-world businesses. You’ll learn about six different psychological principles that can be applied to your website and how each will boost your conversion rates by making visitors more likely to buy your products or services. Once you understand these principles (which we...
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Entrepreneur Seeks to Fill Literature Void with Bronx’s First Independently-Owned Bookstore
Businesswoman Noëlle Santos markets the Lit. Bar at the Bronx Museum of the Arts. Image courtesy of Instagram. In a borough of more than 1.4 million people and ten colleges, the Bronx was left without a single bookstore after the Barnes & Noble near the Bay Plaza Shopping Center closed its doors. Now, an Afro-Latina businesswoman...
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These Are the Hidden Costs of Buying a House
The housing market looks like hell for the foreseeable future. Your home is probably the most expensive thing you’ll ever own, and that expense goes beyond the closing price. For most of us, it’ll be the largest purchase we’ll ever make, and the biggest debt we’ll ever take on—and that’s before all the hidden,… Read...
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The Power of Neuromarketing in E-commerce
E-commerce is a great way to sell your products, but it’s important to remember that customers are buying with their brains and not just their eyes. If you’re trying to make an emotional connection with your customers, then you need to tap into the power of neuromarketing. This approach uses psychological triggers from our subconscious...
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This 9-Year-Old Virginia Student Runs a Successful Bath Products Business and Maintains an A Average
Virginia-native Jelani Jones, 9, is the owner of Lani Boo Bath, which sells homemade bath products. (Photo by Mike Morones) With rows of vegetable-filled wooden crates, homemade products and local art, farmers markets offer a wide variety of products for visitors but have never generally been known as a source of entrepreneurial inspiration. Nine-year-old Jelani...
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These ‘Smart’ Financial Moves Are Actually Not Great
One of the most complicated relationships in our lives is the one we have with money. There’s so much money out there in the world—so much that it’s actually pretty difficult to figure out an exact total—and yet you probably don’t feel like you have enough of it. Even if you’re pretty comfortable financially, you’re…...