E-commerce is a great way to sell your products, but it’s important to remember that customers are buying with their brains and not just their eyes. If you’re trying to make an emotional connection with your customers, then you need to tap into the power of neuromarketing. This approach uses psychological triggers from our subconscious...
Category: Business
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This 9-Year-Old Virginia Student Runs a Successful Bath Products Business and Maintains an A Average
Virginia-native Jelani Jones, 9, is the owner of Lani Boo Bath, which sells homemade bath products. (Photo by Mike Morones) With rows of vegetable-filled wooden crates, homemade products and local art, farmers markets offer a wide variety of products for visitors but have never generally been known as a source of entrepreneurial inspiration. Nine-year-old Jelani...
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These ‘Smart’ Financial Moves Are Actually Not Great
One of the most complicated relationships in our lives is the one we have with money. There’s so much money out there in the world—so much that it’s actually pretty difficult to figure out an exact total—and yet you probably don’t feel like you have enough of it. Even if you’re pretty comfortable financially, you’re…...
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If You’re Tired of Constantly Replacing Lost Hair Barrettes, This 10-Year-Old CEO Has Just What You Need
Gabby Goodwin and her mom Rozalynn created Gabby Bows in 2014. (Photo: Facebook) Moms are often breaking their backs over their young daughter’s hair, making sure the styles they craft are just right. Many of these looks are finished off with a brightly colored barrette that clips onto the end strands, and while they’re pretty, they...
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The Only Time You Should Stop Contributing to Your 401(k)
From student loans, to medical bills, to simply putting food on the table, so much of managing your finances can feel like it comes down to getting by day-to-day. Retirement, meanwhile, feels like a distant dream. How can you even think about maxing out your 401(k) or Roth IRA when you can barely afford rent?...
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‘Black Community Literally Saved Me’: Black-Owned Health Ride-Sharing App on Track to Earn $4.7 Million in 2019
When a homeless veteran walked up to opera singer Ja’Nese Jean in Atlanta’s Hurt Park, she didn’t expect him to complain. Jean was serving barbecue and sweets at a volunteering event to feed the homeless. “It sounded ungrateful,” Jean said in a recent phone interview with Atlanta Black Star. Ja’Nese Jean launched the Atlanta-based health...
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How to Get the Best Possible Car Loan Right Now
There’s never been a worse time to buy a car. List prices are still inflated well above pre-pandemic levels, and anyone who locks in a loan is locking in a high interest rate—leading to larger car payments and higher overall costs in the long run. Read more…
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‘Next Level Greatness’: Florida Father Surprises His Four Kids with ATM Business
There’s always something refreshing about hearing stories of Black people making moves in spaces that aren’t traditionally known as Africa-American pursuits, but one father took it a step further and brought his kids in on the business. William Moxey, 34, better known as Moxey, has possessed an entrepreneurial spirit since he was a 12-year-old, and...
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You Can Now Get Your Free Credit Report Every Week, Forever
Monitoring your credit history regularly reduces the likelihood that reporting errors (best case) or identity theft (worst case) will derail your financial health—and you can now do this at no cost every single week, indefinitely, through Equifax, Experian, and TransUnion. Read more…
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Black-Owned Business Sproxte Partners with Atlanta Public Schools to Create Memorable Graduation Experience Amid COVID-19 Pandemic
Black-owned custom product and service company Sproxte is working to raise the standard in the printing and branding game while helping the Black community at the same time. Atlanta Public Schools partnered with Sproxte to bring their Fan Upload platform to 2020 graduates in an attempt to remain flexible and lean into technological alternatives to...