While most of us focus on making timely payments to avoid interest and fees, have you ever wondered what happens if you overpay your credit card? Whether it’s part of your credit strategy or some autopay mistake, overpayment happens—sending you into a negative balance. Here’s what to know about the pros and cons of… Read...
Candice Torian, Founder It happens. You land a new job, find that special someone or simply seek new beginnings. Reasons aside, you are forced to pack up your entire life, everything except your social circle – that stays behind along with your favorite lamp that wouldn’t fit into your car. And just like that, you...
If you only go by stock images, buying a house is a pleasant if not serene experience filled with shiny, happy people finally living life to the fullest. If you have actually bought a home some time in your life you know this is a lie: Buying a house is stressful to the point of...
What is Neuromarketing? Neuromarketing is a field that combines neuroscience and marketing to understand how consumers make decisions, respond to marketing stimuli, and engage with brands. It involves using brain imaging, biometrics, and cognitive psychology techniques to study the neurological and cognitive processes underlying consumer behavior. By leveraging insights from neuroscience, neuromarketing aims to uncover...
Sports Illustrated announced last week that Cleveland Cavaliers star LeBron James is the 2016 Sportsperson of the Year. In a year full of stirring and historic performances across all sports, James was transcendent, rallying the Cavaliers from a 3-1 deficit against the Golden State Warriors in the NBA Finals to deliver the city of Cleveland’s first...
Do you consider yourself to be healthy? Statistics show that Type-2 diabetes, which is linked to obesity, is on the rise in America, especially among children. This alarming health trend, which disproportionately affects African-Americans, has led brothers Justin and Terry Raimey to invent the Black Streak Kitchen mobile app, which approaches cooking and nutrition education...
When shopping for a mortgage, you’ll likely encounter two key terms: Annual percentage rate (APR) and interest rate. While these terms often get thrown around interchangeably, understanding the difference between them can help you choose the best loan option. Here’s the difference between an APR and an interest rate,… Read more…
The Psychology of Web Design explains how neuromarketing works, using engaging stories from real-world businesses. You’ll learn about six different psychological principles that can be applied to your website and how each will boost your conversion rates by making visitors more likely to buy your products or services. Once you understand these principles (which we...
Businesswoman Noëlle Santos markets the Lit. Bar at the Bronx Museum of the Arts. Image courtesy of Instagram. In a borough of more than 1.4 million people and ten colleges, the Bronx was left without a single bookstore after the Barnes & Noble near the Bay Plaza Shopping Center closed its doors. Now, an Afro-Latina businesswoman...
The housing market looks like hell for the foreseeable future. Your home is probably the most expensive thing you’ll ever own, and that expense goes beyond the closing price. For most of us, it’ll be the largest purchase we’ll ever make, and the biggest debt we’ll ever take on—and that’s before all the hidden,… Read...